Get a glimpse of the "KitchenTown-Feeling" our clients love and gain insights in some of our past projects.
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Some of our projects are subject to confidentiality. We only publish insights about our projects if the communication is approved by our client.
Solution Development Sprint
In a five-month project with a leading German dairy company, KitchenTown explored the untapped potential of a new product category with an interdisciplinary project team across three target markets.
Challenge
In previous market research, our client identified an emerging product category in the dairy sector with as yet untapped potential. In the joint project with KitchenTown, this was to be explored from various points of view: Which customer needs are hidden behind it, especially with regard to the hierarchical classification of the three core influencing factors "taste", "health" and "sustainability"? How could an innovative product portfolio be designed within the category? How can we reduce the time-to-market while validating the potential and maximizing the chances of success / minimizing risks? How must the international brand be designed in order to appear credibly authentic and transparent?
KitchenTown Approach
To holistically address the various aspects of the project requirements, KitchenTown chose an 8-step co-creation format with suitable validation steps at various points during the project. This included the following components:
● Status quo analysis ● Identification of consumer insights ● Development of a brand framework ● Idea development together with the international, interdisciplinary, 11-22-member project team (depending on the stage of the project)● Concept and recipe development ● Qualitative concept validation in 3 markets ● Joint prototyping on-site in Berlin ● Quick validation with food experts from the KitchenTown network in Berlin ● Quantitative validation with tastings in 3 markets ● Detailed project documentation incl. development of strategic recommendations for further implementation
course of the project
After defining the consumer insights and developing a brand framework, we developed more than 70 product ideas during a two-day ideation workshop. The product concepts derived from this, which were further elaborated and validated with the help of focus groups, were then brought to life through our holistic prototyping at product, packaging and brand level live on site at KitchenTown together with the client. Immediately afterwards, the finished prototypes were tested and validated not only by the project team, but also by experts from the KitchenTown network. For additional quantitative validation, an external market research agency was brought in to conduct consumer surveys in the three target markets.
Results after 5 months
The project resulted in not one, but two promising pre-validated product platforms that the client can tap into with the new brand, with validated product concepts including formulations within each platform.
● The basic framework of an international brand
● Two pre-validated product platforms.
● Validated prototypes in both platforms
● More than 70 ideas, 12 elaborated product concepts including visualization, 12 developed prototypes in more than 30 variants in the backlog
● Smooth handover incl. strategic elaboration on how to further exploit opportunities ● New impulses, agile methodologies and ways of working, which the customer will implement in the company in the long term.
project team
The interdisciplinary project team, which consisted of 11 people at the core and in between up to 22 people (especially for the workshops), consisted of:
KitchenTown ● Innovation experts ● Food technologists
Customer ● Product developers ● Brand Manager ● Innovation Manager ● Marketing & PD representatives from 3 target markets
Experts from the KitchenTown network, who were involved in the process on a selective basis ● Founders and food experts● Packaging expert ● Scribbler ● International brand and market research agency
WHat we Bring To the table.
Significantly faster Innovation processes.
Lean philosophy in order to learn, fail and iterate fast.
Smooth experience along the project.
Joint problem solving and can-do attitude
Involving experts from the start-up ecosystem
WHAT our clients say.
Managing Director
Convenience Food Company
Project LeadInternational Dairy Company
Head of InnovationMeat Company
Head of Product Development,
Global Condiment Company
Country Manager
International Dairy Company
Managing Director
Convenience Food Company
Project LeadInternational Dairy Company
Head of InnovationMeat Company
Head of Product Development,
Global Condiment Company
Country Manager
International Dairy Company
Managing Director
Convenience Food Company
Project LeadInternational Dairy Company
Head of InnovationMeat Company
Head of Product Development,
Global Condiment Company
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Our strong Innovation team.
Lukas Neuß
Co-Founder & CEO
Katharina Petereit
COO & Food Technologist
Verena Fein
Head of Innovation & Project Manager
Katrin Schulze
Innovation & Project ManageR
Linda Ding
Food TEchnologist
Caroline Städtler
Nutritionist & Quality ManageR
© KitchenTown Berlin
All rights Reserved
© KitchenTown Berlin
All rights Reserved