OUR SUCCESS CASES

To holistically address the various aspects of the project requirements, KitchenTown chose an 8-step co-creation format with suitable validation steps at various points during the project. This included the following components:
● Status quo analysis  ● Identification of consumer insights  ● Development of a brand framework ● Idea development together with the international, interdisciplinary, 11-22-member project team (depending on the stage of the project)● Concept and recipe development ● Qualitative concept validation in 3 markets ● Joint prototyping on-site in Berlin ● Quick validation with food experts from the KitchenTown network in Berlin  ● Quantitative validation with tastings in 3 markets ● Detailed project documentation incl. development of strategic recommendations for further implementation  

After defining the consumer insights and developing a brand framework, we developed more than 70 product ideas during a two-day ideation workshop. The product concepts derived from this, which were further elaborated and validated with the help of focus groups, were then brought to life through our holistic prototyping at product, packaging and brand level live on site at KitchenTown together with the client. Immediately afterwards, the finished prototypes were tested and validated not only by the project team, but also by experts from the KitchenTown network. For additional quantitative validation, an external market research agency was brought in to conduct consumer surveys in the three target markets.

The project resulted in not one, but two promising pre-validated product platforms that the client can tap into with the new brand, with validated product concepts including formulations within each platform.

● The basic framework of an international brand
● Two pre-validated product platforms.
● Validated prototypes in both platforms
● More than 70 ideas, 12 elaborated product concepts including visualization, 12 developed prototypes in more than 30 variants in the backlog
● Smooth handover incl. strategic elaboration on how to further exploit opportunities ● New impulses, agile methodologies and ways of working, which the customer will implement in the company in the long term. 

The interdisciplinary project team, which consisted of 11 people at the core and in between up to 22 people (especially for the workshops), consisted of:  
KitchenTown ● Innovation experts ● Food technologists 
Customer ● Product developers ● Brand Manager ● Innovation Manager ● Marketing & PD representatives from 3 target markets 
Experts from the KitchenTown network, who were involved in the process on a selective basis ● Founders and food experts● Packaging expert ● Scribbler ● International brand and market research agency