"And then they just did it."
From idea to product – faster and more validated than ever before.
The food market sees few truly bold product concepts, and even simple variations often fail because they’re simply not needed. Established companies often struggle with innovation, while newcomers misjudge the market. We’re here to resolve this innovation dilemma: with us, you can identify real potential early on, run controlled experiments, and develop solutions ready for mass-market adoption.
How does it work? KitchenTown provides fresh perspectives on trends and insights, rapidly develops concepts and prototypes, and tests them early, directly, and efficiently. Our R&D team brings validated solutions to life step-by-step, enabling you to begin initial testing before a full-scale rollout. This approach allows for controlled experiments—even those that may fail.
Interested? We’ll create an Innovation Sprint tailored to your organization. Leverage our experience to completely rethink innovation within your company.
In search of
the key consumer insight.
Innovations are successful when they solve real customer problems. We build on your companies' strategy and insight landscape while adding a fresh external perspective. Through our startups, we are extremely close to the market and spot trends as they emerge. This way, we help you deeply understand customer requirements and create a solid foundation for successful concept development.
From Consumer Insight to Validated Product Concept
Through our agile methods, specifically tailored for F&B companies, we rapidly develop innovative product concepts with an interdisciplinary approach. We seamlessly integrate external inputs with our cross-category product knowledge. Frequent, quick validation loops ensure that we stay on the right track from the outset.
From Validated Product Concept to Prototype
With us, ideas never gather dust in a drawer; they are quickly turned into physical prototypes or initial series. Our food experts ensure that all relevant features of a product are made tangible within days for further validation. This step is always carried out in close coordination with your companies' technical teams to ensure industrial scalability.
From Prototype to Market Test and Scaling
Now the real work begins. We find the right partner, shape the processes, and create all the necessary conditions to scale your innovation. We also support gradual market testing with our validation solutions.
Collaboration on
eye level
Experience shows that focusing on a specific problem and its solution can alleviate the usual politics and competition between departments within our clients' organizations. Our Innovation Sprints are also a cultural experience that brings teams together.
High-speed and still valid
KitchenTown always thinks in fast solutions, tests directly, and adjusts concepts and prototypes immediately. With our R&D teams on-site and agile production partners, we can ensure this principle in technical development as well. Despite our speed, we never lose sight of the target audience.
Innovation Sprints are synergetic
We understand the complexity of industrial product development. That’s why we are partners for both project leaders and R&D. We accelerate as much as possible and are patient when technical processes take longer. Our approach is always complementary to the internal processes of our clients.
We truly leverage our network.
Rarely does a company achieve groundbreaking solutions on its own. We proactively integrate the startup and innovation bubble into your project. Whether it's a founder, influencer, Michelin-starred chef, or food truck operator.
Artificial
Intelligence
For us, AI is not just a buzzword; we meaningfully integrate it into human interaction within the innovation process. Ever tested a product concept through an AI persona? Let's go.
Why you should work with us
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Hanse-Petra Müller
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Claudio Pavone
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Hildegard von Knuffte
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Christoph Meyerhaus
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Integrating artificial intelligence into a collaborative innovation project can occur on various levels. Using image-generating tools like Midjourney or Adobe Firefly to visualize different product ideas, utilizing GPTs for recipe optimization, or even programming custom GPTs to support your internal ideation are all possible scenarios and examples of AI utilization.
We are big fans of an agile, effective, and inclusive working process when it comes to validating business models, concepts, or products. Rapid learning enables quick adjustments and increases the chances of a successful product launch.
More about validation
Our experience shows that Innovation Sprints provide a significant time advantage at the beginning of the innovation process. Through cross-functional collaboration, intense focus, and continuous testing of solutions, clarity is quickly achieved for all involved. This often allows us to move from insight to pilot series in just six weeks. Then the technical development takes over, already well involved and with few remaining questions.
