We test innovations early, directly, and frequently.
Sometimes early and rapid testing can be painful. But the magic lies in what you learn from it.
Successful validation of target groups, concepts, or prototypes has always laid the foundation for the success of new products and brands. With increasingly complex market conditions and ever-evolving customer needs, there is a growing demand for more efficient methods, often as an addition to traditional market research. By employing a "Test and Learn" approach, we enable fast and cost-effective validation steps. This approach is designed to minimize risks and significantly increase the likelihood of market success.
We aim to create an environment for your company that allows for rapid failure and even faster learning. Through quick adjustments that follow, early failures can be avoided. This fundamental principle is always part of our Innovation Sprints. However, we also offer our validation solutions separately. For example, in preparation for startup market launches, for investors during due diligence, or for established companies as an alternative to traditional market research.
Inspired by the methods of successful startups
Many startups have already demonstrated how to efficiently test and optimize with new approaches. Our first member, "vly," can be found with its distinctive Coffee Bike in various corners of Berlin during the summer. The goal? Feedback, feedback, feedback. Companies can also bring the so-called Lemonade Stand Principle to life with KitchenTown, validating product ideas in their early stages directly with end consumers.
Unlike traditional market research agencies, KitchenTown offers an innovative validation approach. Our extensive network of experts, use of quick guerrilla-style validation scenarios, and a comprehensive consumer panel follow startup-like processes: fast, agile, and efficient.
Whether as a standalone step or integrated into our innovation process, concept validation at KitchenTown benefits from an ecosystem specifically developed for the needs and challenges of the food industry.
We not only provide companies with a secure framework for innovation but also enable them to successfully bring new food concepts to market with a solid validation foundation. We ensure that new products are not only innovative but also market-ready.
Market research is expensive, time-consuming, and often vague in crucial areas. With our KitchenTown Validation Toolbox, we find creative and efficient ways to validate ideas at various stages—from insights and verbal concepts to prototypes and pilot series.
Possibilities
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30 Interviews with Consumers & Experts
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Including Final Actionable Recommendations
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Quantitative Interviews, each 90 minutes
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Duration: 3 Weeks
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Goal: Evaluation of Various Concepts and Customer Acceptance
Challenger Panel
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Qualitative interviews with experts from the KitchenTown network (e.g., founders, chefs, content creators, food technologists).
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Interviews with consumers from the KitchenTown Consumer Panel.
Expert or Consumer Interviews
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Live Product Testing at a Berlin Food or Lifestyle Market
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Sampling and Interaction with a Broad Target Audience
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Valuable Qualitative Feedback on Product, Packaging, Brand Appearance, etc.
Lemonade Stand
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Tasting by 80 Unbiased Testers
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Feedback directly via QR Codes
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Testing methods: "JAR" (Just about right) and "Overall liking"
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Including Analysis within 48 Hours
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Duration: 3 days total
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Goal: Sensory Evaluation of Appearance, Taste, Smell, and Texture
Live Consumer Tasting
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Hanse-Petra Müller
Positionsbezeichnung
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Claudio Pavone
Positionsbezeichnung
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Hildegard von Knuffte
Positionsbezeichnung
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Christoph Meyerhaus
Positionsbezeichnung
Extensive Concept and Product Expertise
Proven Interview Techniques
Panel of Experts and Consumers
Access to Innovative Startups and Specialists
Benefits of Collaboration
KitchenTown is your new testing environment.
We are an ecosystem of experts from diverse backgrounds, maintaining a dedicated panel of consumers and recruiting individuals to participate in interviews about product innovations. Our legendary "Test'n'Taste" event is an ideal platform for the objective evaluation of your innovation and is also perfect for networking within the industry.